Let us put the screws into your creative A full-service creative boutique specializing in live-sports and sports-related creative specifically targeting the Sport Fans. Sports Media has been telling clients and their agencies for years that the customers we put them in front of should be considered sports fans, first, and consumers second. Sour Dogs Media well be able to lend a hand in crafting creative messages that ring true with fans. It’s Sour Dogs view that the creative aspect of sports marketing is as much a niche specialization as the media piece, Sports is a category in and of itself. For the creative to really be effective, you have to incorporate knowledge of the sport into the brand’s presentation and not lose the essence of what the brand means to its customers.